Laura D’Aiello Jackson

Creative Director - Strategist - Designer - Photographer

CONTACT - MUSINGS

CHALLENGE

Launch a new luxury bodycare vertical and position the products as premium, justifying a higher price point while introducing the concept of active bodycare as a necessary daily ritual. The goal was to build desire, elevate perception, and make the category feel indispensable to consumers’ self-care routines.

Strategically, the campaign defined the line’s identity across consumer touchpoints, educating on the benefits of active bodycare while reinforcing the brand’s elevated positioning and creating long-term category relevance.

ROLE

Creative Direction
Packaging
Production
Launch Campaign
Copywriting

Creative Direction: Laura D’Aiello Jackson
Production: Laura D’Aiello Jackson
Stills: Rebecca Grant, Christopher Ardell, AGlow Media
MUA: Anastasiia Terebova
Styling: Laura D’Aiello Jackson

Laura is a Creative Director and multidisciplinary designer working at the intersection of beauty, lifestyle, and experience. With a background in Visual Communication and over eight years shaping brand worlds through art direction, photography, and campaign strategy, she brings a conceptually driven approach to every medium — crafting strategically grounded, sensorial experiences that enchant and endure.

Guided by curiosity and collaboration and deeply inspired by the natural world, her work moves between the refined and the whimsical — finding beauty in the unexpected and translating subtle emotion into tactile, human brand worlds defined by concept, craft, and feeling.

Rose Machado
Campaign

Aloetherapy Bodycare
Strategy

Aloetherapy Bodycare
Campaign

Eufora Haircare
Rebrand

Sunday Reset
Campaign

Select Works
Stills

Contact

lrdaiello@gmail.com
@laurardaiello