Laura D’Aiello Jackson

Creative Director - Strategist - Designer - Photographer
 CONTACT - MUSINGS


CHALLENGE

Modernize Eufora’s professional haircare brand for the digital-first era by creating a visual identity that feels effortless, elevated, and unmistakably premium in ecommerce. The rebrand introduced a warmer, more minimal visual language rooted in natural textures, refined typography, and intentional white space. The goal was to evoke a feeling of calm, and wellness - for the brand to feel like a small escape from the chaos of every day life.

Strategically, the rebrand unified Eufora’s visual system across packaging, digital, and social - establishing a recognizable, emotionally resonant identity that strengthened brand perception, increased shelf and digital standout, and positioned Eufora to compete with emerging direct-to-consumer beauty brands.
ROLE

Creative Direction
Packaging Design
Brand Strategy 
Web Design
Graphic Design
Media Production
Creative Direction: Laura D’Aiello Jackson
Packaging Design: Charli Marsh, Laura D’Aiello Jackson
Photography: Laura D’Aiello Jackson, Rebecca Grant
MUA: Anastasiia Terebova
UX/UI: Laura D’Aiello Jackson, Nina Dickstein



Laura is a Creative Director and multidisciplinary designer working at the intersection of beauty, lifestyle, and experience. With a background in Visual Communication and over eight years shaping brand worlds through art direction, photography, and campaign strategy, she brings a conceptually driven approach to every medium — crafting strategically grounded, sensorial experiences that enchant and endure.
Guided by curiosity and collaboration and deeply inspired by the natural world, her work moves between the refined and the whimsical — finding beauty in the unexpected and translating subtle emotion into tactile, human brand worlds defined by concept, craft, and feeling.



Rose Machado 
Campaign
Aloetherapy Bodycare
Strategy 
Aloetherapy Bodycare
Campaign
Eufora Haircare
Rebrand
Sunday Reset
Campaign
Select Works
Stills


Contact

lrdaiello@gmail.com
@laurardaiello