Laura D’Aiello Jackson

Creative Director - Strategist - Designer - Photographer

CONTACT - MUSINGS

THE CHALLENGE

Evolve Eufora’s brand messaging by positioning haircare as a ritual — not just a routine. This Summer 25 campaign was built on intentional storytelling and a refined visual language, balancing sensorial beauty with functional clarity.

Strategically, we positioned Rose as Eufora’s summer muse, using a culturally relevant, local creator to elevate brand perception and expand reach with a new audience. The campaign unified Eufora’s identity across social and e-commerce, weaving product education into the narrative while letting the brand’s aesthetic and philosophy create emotional connection.

ROLES

Creative Direction
Styling
Production
Campaign Launch
Copywriting

Creative Direction: Laura D’Aiello Jackson
Production: Laura D’Aiello Jackson
Stills: Lily Day
Social: Morgan Evans
MUA: Jenny Moreno
Styling: Laura D’Aiello Jackson

Laura is a Creative Director and multidisciplinary designer working at the intersection of beauty, lifestyle, and experience. With a background in Visual Communication and over eight years shaping brand worlds through art direction, photography, and campaign strategy, she brings a conceptually driven approach to every medium — crafting strategically grounded, sensorial experiences that enchant and endure.

Guided by curiosity and collaboration and deeply inspired by the natural world, her work moves between the refined and the whimsical — finding beauty in the unexpected and translating subtle emotion into tactile, human brand worlds defined by concept, craft, and feeling.

Rose Machado
Campaign

Aloetherapy Bodycare
Strategy

Aloetherapy Bodycare
Campaign

Eufora Haircare
Rebrand

Sunday Reset
Campaign

Select Works
Stills

Contact

lrdaiello@gmail.com
@laurardaiello