Laura D’Aiello Jackson

Creative Director - Strategist - Designer - Photographer

CONTACT - MUSINGS

THE CHALLENGE - SUNDAY RESET CAMPAIGN

Introduce a new product grouping to attract first-time buyers and expand brand reach, positioning it as an essential, trend-driven solution for hair wellness. The goal was to tap into a cultural moment and create a product that felt aspirational yet accessible, driving trial and engagement.

The product strategy, packaging, and launch were built around the “Sunday Reset” trend—the ultimate detox for hair. Strategically, the launch leveraged social media momentum to reach new audiences, converting curiosity into trial while reinforcing the brand’s authority in haircare rituals and wellness-focused storytelling.

ROLE

Creative Direction
Packaging
Production
Styling
Launch Campaign

Creative Direction: Laura D’Aiello Jackson
Production: Laura D’Aiello Jackson
Stills, Motion: Christopher Ardell
MUA: Anastasiia Terebova

Laura is a Creative Director and multidisciplinary designer working at the intersection of beauty, lifestyle, and experience. With a background in Visual Communication and over eight years shaping brand worlds through art direction, photography, and campaign strategy, she brings a conceptually driven approach to every medium — crafting strategically grounded, sensorial experiences that enchant and endure.

Guided by curiosity and collaboration and deeply inspired by the natural world, her work moves between the refined and the whimsical — finding beauty in the unexpected and translating subtle emotion into tactile, human brand worlds defined by concept, craft, and feeling.

Rose Machado
Campaign

Aloetherapy Bodycare
Strategy

Aloetherapy Bodycare
Campaign

Eufora Haircare
Rebrand

Sunday Reset
Campaign

Select Works
Stills

Contact

lrdaiello@gmail.com
@laurardaiello